digital dayli news
In recent years, social media have enabled some politicians and political parties to communicate directly with voters, often bypassing news organisations that have traditionally mediated their ideas. Donald Trump and Barack Obama are the most prominent examples, but others like Australian Prime Minister Malcolm Turnbull have also built up a substantial following. But how extensive is this activity and what are some of the motivations for following politicians directly in this way? Across six countries, the US, UK, Ireland, Australia, Germany, and Spain, we find that almost four in ten (37%) of social media users follow a politician or political party, while 63% do not.